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For Anvita, synthesis - the ability to bring forces to complement one another - is the abiding mantra. It saw early, the power in using the new media opportunity in conjunction with that of the traditional media. Hence, it continued to give Print, TV and Radio the pride of places in its repository. In fact, right up till last year, it has been continually promoting its clients on all the three media. Many of clients have been interviewed on primetime TV. Their opinion has got some extra-ordinary Press. Their voice have also been heard on Radio discussions. The fact is, the traditional media — especially the Newspaper — still retains the stamp of credibility. Being on it, brings unimpeachable and immediate validation in the eye of the public.

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